Ghostwriting can have a big impact on an author’s brand giving them permission to create high-quality content without the pressure of doing it all alone. When authors connect with skilled ghostwriters, they can keep a consistent voice and connect with a larger audience. because of that, it also raises questions about authenticity, as readers want to feel a genuine connection with the author. Finding the right balance between using ghostwriting help and staying true to their unique style is key to building a strong brand.
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