Be careful when using tyre shine and the like on the window rubbers as it has some corrosive properties. I used chemical guys tyre kicker and found it made a mess of the piano black panels between doors.
The best thing I did was clean them thoroughly with IPA (not the beer) before applying turtle wax trim restorer. That was 6 months ago and while they now need another clean and restore they still look okay. Not patchy like they were 1 week after I had the car ceramic coated.
Try cleaning with IPA before applying anything. It works for me!